Creative Direction / Brand Redesign
When fashion magazine editor/stylist Jason Runholm and his partner decided to bring back their cafe concept from a three-year hiatus, they trusted me to help rebrand their new indoor/outdoor eatery. The goal was to embody the idea of an everyday casual cafe. We worked together to develop the concept of “Real Food, Real Life.” We developed a strong, masculine graphic style combined with solid raw materials to embody the outdoorsy vibe of the American Pacific Northwest, creating a unique experience that is uncommon in the Bangkok cafe scene.
Logo | Stationery | Signage | Place-making | Styling